Point of Sale (POS) Tobacco Marketing Community Training Event
Exposing Big Tobacco
Friday, June 3, 2016
Chemung, Schuyler, Steuben Counties, New York ¨C 90% of smokers start before the age of 18, and in NYS 22,500 youth become new daily smokers each year. Studies show that tobacco product marketing at the point-of-sale (POS) provides cues to smoking, influences smoking initiation, and stimulates purchasing among smokers trying to quit (1,2,3). Youth who visit convenience stores more than twice a week are 64% more likely to begin smoking within the next twelve months than their peers who visit convenience stores less than once per week(4). Youth are about twice as likely to remember tobacco marketing as adults, and there is about one licensed tobacco retailer for every 194 children in NYS (5).These statistics show the heavy impact on youth that is placed by the tobacco industry. Big tobacco companies know that youth are vital to the continuation of their business so they practice tactics that target them. Tobacco companies place most of their advertising where young people shop, such as in convenience stores, where 75% of teens shop at least once per week (9). They spend approximately $.5 million per day in NYS to market their products, and of their total annual marketing budget, spend 90% of it ($10.49 billion) in the retail environment (13). The more tobacco retailers there are the more easily accessible and socially accepted tobacco becomes.
The Southern Tier Tobacco Awareness Coalition held a community training event yesterday, Thursday June 2nd in celebration of World No Tobacco Day to identify how Big Tobacco Companies are targeting our youth and to outline ways to combat this influence. At the training, community members heard from a representative from the NYS Health Department who had a history with BIG tobacco. This representative provided insight into the strategies and tactics of their continued business. Reality Check youth were also present to unveil impactful and provocative visuals to identify the tobacco problem in our community and to motivate others to spread awareness.
To learn more about the issue you can visit STTAC.org or seenenoughtobacco.org.
The Southern Tier Tobacco Awareness Coalition (STTAC), a program of the New York State Bureau of Tobacco Control, seeks to build healthier communities in Chemung, Schuyler and Steuben counties by working to decrease the impact of tobacco on our community, by preventing youth initiation and promoting smoke-free environments. Information on the Coalition can be obtained by going to www.sttac.org.
1 International Communications Research. National Telephone Survey of Teens Aged 12 to 17. 2007
2 National Cancer Institute. ¡°The role of media in promoting and reducing tobacco use¡±. NIH publication no. 07©\6242 (2008)
3 Wakefield, Germain, et al. ¡°An experimental study of effects on schoolchildren of exposure to point©\of©\sale cigarette advertising and pack displays.¡± Health Education Research Theory and Practice. 21(3):338©\347 (2006)
4 Lisa Henriksen, Nina C. Schleicher, Ellen C Feighery and Stephen P. Fortmann. Pediatrics published online July 19, 2010. DOI: 10.1542/peds.2009©\3021
5 Feighery et al. The 1999 Annual Report of the Promotion Industry, a PROMO Magazine Special Report.
6 Henriksen, Feighery, Schleicher, et al. ¡°Is adolescent smoking related to the density and proximity of tobacco outlets and retail cigarette advertising near schools?¡± Preventive Medicine 47:210©\214 (2008)
8 Campaign for Tobacco Free Kids. Toll of Tobacco Use in New York State. http://www.tobaccofreekids.org/facts_issues/toll_us/new_york
9 Feighery et al. The 1999 Annual Report of the Promotion Industry, a PROMO Magazine Special Report.
10 Tobacco Control Program StatShot Vol. 5, No. 1/Jan. 2012. ¡°Power Wall¡± Display of Tobacco Products by New York State Licensed Tobacco Retailers.
12 Campaign for Tobacco Free Kids. Estimated tobacco industry marketing in NYS. http://www.tobaccofreekids.org/reports/settlements/toll.php?StateID=NY
13 U.S. federal Trade Commission. Cigarette Report for 2007 and 2008 (2011). http://ftc.gov/os/2011/07/110729cigarettereport.pdf